Marketing Director – B2B Conferences

Circa  £70,000 + Bonuses

London x3 days office - City

Ideal Candidate…The ideal candidate must have proven experience in event campaign management for large, complex paid-for events, including digital knowledge and working with external agencies. You will project manage and deliver marketing plans and results-driven marketing campaigns across the event. The role covers all aspects of end-to-end campaign management including email; website; digital marketing; analysis; data selections and compliance, targeting and build; copywriting; design; social media and direct mail production.

Duties & Responsibilities include:

• Devise and implement an effective multichannel strategic campaign that attracts paying conference delegates, secures sponsors and produces clear qualified sales leads
• Full ownership for marketing budget, forecasting and spend
• Strong creative and design flair with the confidence and ability to brief and work with external designer to create visually engaging and responsive marketing collateral
• Create, communicate and deliver the event brand to the desired target markets and stakeholders
• Create and execute a social media plan across relevant platforms to expand brand reach and awareness and actively engage with the target audience
• Work with the content team to define audiences, write and create content plan to engage, segment and target prospects
• Identify, build and develop strong partnerships with key local and global media partners, associations and key influencers.
• Provide reporting of KPI and activity performance as required
• Fully manage and update the event website to ensure that it is compelling and monitor activity
• Excellent copy writing and verbal communication skills
• Build relationships with key event advocates including advisory board, sponsors and speakers for co-marketing of the event – create bespoke collatorel required to ensure the best experiences

Qualifications and experience

• Minimum 8 years’ experience in B2B content-led events marketing
• Demonstrable experience of delivering a large scale, content-led new launch event, ideally internationally
• Marketing degree or equivalent qualification

Skills and competencies

• Excellent communication skills: able to develop and maintain strong personal relationships with team members and external stakeholders, including media partners and sponsors
• Analytical and data focused
• Clear understanding (with examples) of marketing metrics and KPIs, testing, performance measurement and the application of basic marketing principles
• Delivering reactive and automated marketing campaigns
• Excellent project management skills and ability to prioritise